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Sources

Asolabehere, S., Iyengar, Simon, A, & Valentino, N. December 1994. Does attack advertising demobilize the electorate? In American Political Science Review, v88 n4 p829(10).

Biocca, Frank (Ed.). 1991. Television and Political Advertising. Volume 1: Psychological Processes. Laurence Erlbaum Associates: Hillsdale, NJ.

Jackson, Brooks. Becoming an Ad Cop. In Show Me the Money: A Workbook of Sources, Story Ideas and Techniques for Reporters, Producers and News Managers. Published by The Radio and Television New Directors Foundation.

Jamieson, Kathleen Hall. Campaigns for Sale: A Newsroom Guide to Political Advertising.

Jamieson, K.H., Waldman, P. & Sherr, S. Eliminate the Negative? Defining and Redefining Categories of Analysis for Political Advertising. April, 1998.

Joslyn, Richard. 1984. Mass Media and Elections. Addison-Wesley Publishing Company: Reading, MA.

Messaris, Paul. 1997. Visual Persuasion: The Role of Images in Advertising. Sage Publications: Thousand Oaks, CA.

USA Today. November 1998. Negative Political Ads -- A Two-Edged Sword.Page 6.

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